The Advertising Age Encyclopedia of Advertising (Three Volume Set)For a full list of entries and con..
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Kleppner's Advertising Procedure (18th Edition)style="margin: 0px;">An all-inclusive introduction to..
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Advertising Campaign Strategy: A Guide to Marketing Communication PlansHow do you orchestrate the ne..
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Advertising Research: Theory & Practice (2nd Edition)Discover how to design and use advertising rese..
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Absolut Book.: The Absolut Vodka Advertising StoryA New York Times bestseller, Absolut Book is the b..
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Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)Contemporary Advertising, 10/e, is o..
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Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an..
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Kleppner's Advertising Procedure (17th Edition) There are few areas of business and marketing that ..
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ..
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Advertising And The Transformation Of American Society, 1865-1920: (Contributions In Economics And E..
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)The fifth edition of this ..
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Advertising and The Business of BrandsTwelve of the top professors in ad education team up to create..
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Advertising and Promotion: An Integrated Marketing Communications PerspectiveBelch/Belch 8th edition..
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Coca-Cola Girls : An Advertising Art HistoryAs sparkling and effervescent as the soft drink she symb..
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Advertising and The Business of BrandsTwelve of the top professors in ad education team up to create..
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Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012Tracing the evolut..
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Advertising and Public Relations Law (Routledge Communication Series)Addressing a critical need, Adv..
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When Ads Work: New Proof That Advertising Triggers SalesThe "accepted wisdom" in advertising is that..
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Idea Industry: How to Crack the Advertising Career CodeYou love advertising, so much so that you're ..
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Advertising and Societies: Global Issues, Second EditionNow in its second edition, Advertising and S..
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Advertising Ethics . This book focuses on an applied philosophical analysis of the nature of adverti..
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's ManagersOnline Instruc..
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The Advertising and Consumer Culture ReaderCommercial breaks, radio spots, product placements, billb..
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Fenton Glass the Second 25 YearsBook by Heacock, William, Murdock, Eugene C.Specifications of Fenton..
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Advertising Creative: Strategy, Copy, and DesignWritten in an accessible style, Advertising Creative..
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th EditionOverview: ..
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Essentials of Advertising Strategy (NTC Business Books)Get the strategic insights and tools you need..
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Tested Advertising Methods (Business Classics Series)Here are all the proven selling techniques to r..
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Like it or not, commercial speech -- advertising -- makes up most of what we share as a culture. We ..
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Advertising and Society: An IntroductionNow revised and updated to reflect the impact of emergingtec..
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